eComXpo Last Day

Posted on March 22nd, 2007 by thetshirtnexus.
Categories: Marketing, General Business.

Sorry for not posting earlier. This online conference is here: http://www.ecomxpo.com google around to see if you can get a free pass. They have presentations where you can ask live questions but they also have on demand presentations and show and booth prizes. This is my third or fourth time attending.

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CafePress Class in Los Angeles Area

Posted on March 12th, 2007 by thetshirtnexus.
Categories: CafePress.

Long time CafePress shop owner and graphic designer, Jean Roth is again teaching a course on CafePress at West LA College. She posted this on the CafePress forums:

Hello Fellow CPers

I will again be offering the college extension course I did in October on how to kick-start a CafePress shop. I know whoever reads this is already is on your way already :) but do feel free to pass this info on to friends in the LA area who might be interested. And please excuse the shticky wording — its from the catalog!

Do you have great idea for an original t-shirt or putting your art on a poster? Have you ever thought of starting your own online business? Rotem Gear creative director Jean Roth will once again be teaching a class at West LA College where she will show you how to design and create your own products and sell them online through CafePress–with little or no overhead.

Find out what products you can sell (see sample products to check out the quality!), how much money you can make, the type of investment required, print methods, how to upload images, how to attract shoppers to your webpage and much more. **Students will actually set up shops of their own online during class. **

The 3-hour class is perfect for artists, graphic designers, hobbyists, business owners, non-profit organizations and self-employed people who want to bring in some extra cash or create a full business.

Wednesday, March 21, 6:30-9:30 pm
West L.A. College’s Westside Extension (310) 287-4475
Direct link to course info

How to Register

The course is not by CP, so it’s from the point of view of a veteran shopkeeper, but it does have CP’s blessings :)

BTW if this is helpful for anyone — this is the list of resources I give out on a CD to the students .. feel free to use and share!
CafePress Resources

http://www.rotemgear.com/CPCourseCD.html

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Easy Visual Site Statistics - Crazy Egg

Posted on March 10th, 2007 by thetshirtnexus.
Categories: Marketing, Website Tips.

So I’ve been testing out statistics tracker, Crazy Egg for a few months now.

I’ve been quite happy with them and have been meaning to do a positive write up on them, but with a recent addition to their service they have gotten even better!

In a nut shell (or should I say eggshell?) Crazy Egg gives you statistics you can find through other services, but it does it with a great visual interface which shows you visitor habits in a very intuitive way. There are three main tools, all are shown first over a live picture of your website page.

They have a heat map overlay, a list of what links got clicked the most, and then an overlay with clicks and stats coming off as “flags” from links. The new addition to their service is also on this “flag” — it’s a “More” option which shows referring links. So, for example you can see a “flag” on a link to a t-shirt and then be able to conclude that, “People who clicked on this came to the web page because they typed in “T-shirts” in google.

It’s a brilliant service and the free version allows you 5000 visits a month. The whole thing works like other trackers, you insert some javascript and then visit their website to view the overlays.

I’ve used it to test two versions of my homepage and found it quite easy to see the impact in my changes.

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Online Encrypted File Backup - 2 Gigs Free

Posted on March 5th, 2007 by thetshirtnexus.
Categories: Website Tips, Deals.

Mozy is an online backup site that allows you 2 Gigs for free personal storage and has pricing for unlimited and business storage as well.

A feature I like is that data is encrypted on your computer before it is sent online. You can even use your own encryption key so not even Mozy can see what it is. PC Magazine and the NY Times give the service positive marks.

While the 2 gig deal is for personal use only, I figure I can use this for personal file back up and that will mean more room with my other back up system for business files.

Mozy’s website is: https://mozy.com but if you’d like to throw me a referral (you and I will get an extra 250 Mb in our free accounts) please use this link: https://mozy.com/?ref=43N4QB

Thanks to Tony for the heads up on this company (I used his referral link).

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