4 Lists for Getting Your Shop Ready for the Holidays

Posted on November 1st, 2006 by thetshirtnexus.
Categories: Marketing, Website Tips.


Yep, it’s that time already, Halloween is just over but you need to get your shop ready for Hanukkah, Christmas and Kwanzaa!

CafePress Tips
CafePress has already put up their tips on this handy Holiday Prep page. They have a lot of information including a “4 Day Program” guide which includes these topic highlights:

  • The right keyword can lead shoppers straight from a search engine to your shop
  • Target the Traffic
  • Add your top-selling merchandise to your shop for the Holiday season
  • Group your merchandise and shoppers will love you for it
  • Top Ten Holiday Products
  • Tag your images with words that work
  • Dress up your shop for the Holiday rush

5 Mistakes that could ruin your holiday sales
From Microsoft Small Business:

  • Betting too heavily on discount pricing.
  • Spending too little on advertising.
  • Marketing to some customers and not others.
  • Overlooking feedback.
  • Forgetting last-minute shoppers.

Last Minute Site Fix Ups
About.com gives us 5 tips for Last Minute Site Fix Ups

  • Use e-mail or themed e-mail newsletters to offer gift ideas to your current customers.
  • Offer Gift Certificates
  • Offer a discount or promotion for several items if purchased together (i.e. robe, slippers, and pajamas).
  • Discount items that aren’t selling well.
  • Make shipping info easily available.

TnT for TsE’s List
What I’ve already done:

  • Set up some SEO (Search Engine Optimization) terms on my sites
  • Sent out Pre-Holiday Newsletters with hints that shopping time is coming around and a coupon code
  • Purchased offline advertising

What I’ll be doing next:

  • Updating my Google Base feeds
  • Sending out a Christmas themed newsletter
  • Setting up/tweaking online advertising campaigns
  • Following up on PR opportunities

What I’ll do in December and What I’ll do, time willing:

  • Adding Holiday themed decorations to my shops
  • Sending out another newsletter with shipping deadlines
  • Reaching out with grass roots marketing (message boards, etc)

How about you? What have you got planned? Will you be running with any of the ideas listed here?

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